© http://bethbenderbeauty.com/blog/7-products-for-your-beginner-beauty-starter-kit/ Make-up lovers in the online worldPaperNadadja Binder 01/09/201725 minutes to read This paper analyzes the online behaviour of make-up lovers. It is a new, heterogenic, polycentric and multilayered micro-population in which people share a passion for this consumer product. What are the norms and how can one become a master?