In this short blog I would like to discuss the commercialization of graffiti in Tilburg. One of the things that striked me during studying graffiti in Tilburg is a penetration of graffiti subcultures into mainstream. I will give you two examples, one from Bratislava and one from Prague. First is a case from Bratislava, the capital city of Slovakia where telecommunication provider Orange helped of reconstructed subway before the ice hockey world championship in 2011. Of course using legal graffiti. Interestingly, after flight accident of hockey team Lokomotiv Yaroslavl, when Pavol Demitra one of the best hockey players in Slovak history died, this subway with his graffiti portrait became a kind of memorial. The Second case is from Prague, the capital of Czech Republic. There is one theatre called “Ponec”. It is also used as TV studio and its doors and surroundings is decorated with graffiti. For long time I could not find anything similar here in Tilburg. But I found a good place for it. The underpass on the way to De Blaak is decorated with a white letter on a colorful background. There is written De Blaak and something in Dutch that means something similar to welcome. However it is written using a machine. No art, graffiti. Only geometric letters. I think that this could be a nice place for nice pieces. Legal as well as illegal. But according to graffiti culture in Tilburg I guess that legal would be a better choice. Now, I finally found something. Not so far from my house, exactly on the street called Piusstraat is pub and facade of this bar is decorated by graffiti. Definitely it is not such an important place as Ponec in Prague or such huge project like the subway in Bratislava. But a message is clear. It is a clear example of using legal graffiti in public space, thus that is an evidence of a penetration of graffiti into mainstream. Moreover, in this case with clear intention to use graffiti as a form of advertisement. Hence I believe that we can consider this case as an evidence of commercialization of graffiti as well. David MADAJ