Diggit Magazine

festival

A replica of the Eiffel Tower with the festival logo stands on the grounds of the French edition of Lollapalooza, held in Paris.
© S. Camelot (Flickr)

Globalization and music festivals: the case of Lollapalooza

Article
Gerard Castillo-Miralles
19/05/2023
13 minutes to read

In this article I will analyze the tense relationship between the local and the global in music festivals. To do so, I will focus on the Lollapalooza festival, known for its eclectic artistic proposal, which is currently present in 8 countries.

influencer marketing

Influencer marketing has some serious ethical issues

Article
Nataliia Vdovychenko
29/01/2019
10 minutes to read

Influencer marketing is powerful. In recent years  consumer trust in classic media has dropped. In the search for profit, a new business model has emerged on social media.