Glocalization

A replica of the Eiffel Tower with the festival logo stands on the grounds of the French edition of Lollapalooza, held in Paris.

Globalization and music festivals: the case of Lollapalooza

Article
Gerard Castillo-Miralles
19/05/2023
13 minutes to read

In this article I will analyze the tense relationship between the local and the global in music festivals. To do so, I will focus on the Lollapalooza festival, known for its eclectic artistic proposal, which is currently present in 8 countries.

Localising Japanese Games for a Global Market: a review of Phoenix Wright: Ace Attorney

Article
Juliette Berndsen
20/11/2023
9 minutes to read

The article explores cultural interpretations and substitutions which were achieved with localisation of settings, characters and other cultural references in the Western re-release of Japanese Nintendo game Phoenix Wright: Ace Attorney.

André Rieu as a glocalization phenomenon

Article
Bettie Cörvers
06/11/2019
13 minutes to read

Dutch violinist André Rieu is operating on a global and local field of the music industry with enormous success. This article explores how Rieu strikes a balance in building a glocal identity through his language use and social media presence.

yoghurt, history of yoghurt, cultural heritage

Yoghurt, whose is it? Yoghurt as cultural exchange

Article
Stella Veranoudi
14/04/2019
10 minutes to read

When one hears yoghurt, they’ll most likely think of Greek yoghurt. However, yoghurt is not originally Greek. More countries, like Turkey and Bulgaria are branding and claiming it as part of their own cultural heritage and history. 

ikea, globalization, advertisement

How typically Swedish is IKEA all over the world?

Article
Malou Janssen
06/11/2018
9 minutes to read

In order to operate on a global level, IKEA makes many regional adjustments to their marketing campaigns. So how "Swedish" are they?