![](https://www.diggitmagazine.com/sites/default/files/styles/2_1_mobile/public/field/image/Mona_Lisa_being_admired_by_visitors.jpg?itok=ThiJiU55)
© Juan Di Nella via Wikimedia Commons
How would Leonardo da Vinci feel about the endless online transformations, commodifications and memefications of 'his' Mona Lisa? This article uses the concept of 'imitatio' to analyze the participatory practices of the Mona Lisa Clan on /r/Place.